Job duties:
- Managing the marketing activities of the following brands: Darina, Domo, Puidor, and other brands operating under the umbrella of MEPTICO
- Building strategic relationships and partnership agreements with key industry players and vendors.
- Participating in the development of a successful pricing strategy, which will contribute to the profitability of the company.
- Planning and monitoring all BTL related activities (Sponsorships and event evaluation) to ensure efficient brand support.
- Establishing Product performance parameters, cost and price constraints, market applications and sales forecasts and estimates in collaboration with the Commercial team.
- Generating monthly reports about brands performance by assessing the ROI and other performance indicators.
- Planning the yearly marketing and promotional strategies aiming to grow business and to meet sales budget and sales forecasts.
- Leading Above-the-Line (ATL) activities such as billboards, TVs, uni-pols, to create awareness and later-on generate reports to measure the performance of ATL campaigns.
- Leading a team of Marketers in charge of implementing the marketing plans within the assigned budget and time-frames.
Qualifications:
- Bachelor degree in marketing or any related field- Masters is a plus
- At least 4 years of experience in the food industry