Important — Read Before Applying
This is a hands-on execution role, not a managerial position. You will personally execute tasks across marketing, CRM, operations, and tools. This role requires someone who can do the work end-to-end, not delegate it.
About Us
We are a multi-vendor marketplace operating in Lebanon, focused on onboarding vendors, managing logistics, and driving growth through performance marketing and operational excellence.
Role Summary
We are looking for a hybrid profile combining performance marketing, content strategy, and operational execution.
This is not just a media buyer or a content creator — you are expected to connect content, ads, and execution into one growth system.
Your mission is to:
Drive growth through content and advertising
Decide what content to produce based on data and audience
Build and maintain CRM systems and automations
Support Shopify and tool integrations
Ensure smooth day-to-day operational execution
Key Responsibilities
1) Content Strategy & Execution (Core)
Plan and execute content strategies across Instagram, TikTok, Facebook, and other channels
Create content (posts, captions, basic creatives using Canva or similar tools)
Work closely with designers and video editors to produce high-performing creatives
Critical Responsibility:
Act as a content-driven media buyer, not just an executor
Decide:
What type of content to produce (carousel, reel, static, video, etc.)
Which format fits each platform and audience
How to structure content (educational, storytelling, conversion-focused, etc.)
Give clear creative direction based on performance, for example:
“Carousel explaining steps 1–2–3 for this audience”
“Short-form reel to capture cold traffic”
“UGC-style video for conversion”
Ensure content is driven by strategy and data, not design preference
2) Performance Marketing & Growth
Launch, manage, and optimize paid advertising campaigns (Meta, TikTok, Google)
Analyze performance (CTR, CAC, ROAS, conversions, etc.)
Run A/B tests on creatives, targeting, and messaging
Continuously improve performance through testing and iteration
Key Expectation:
Understand which content works for which audience and funnel stage
Align creatives with funnel strategy (awareness → consideration → conversion)
3) CRM Setup & Automation
Build and maintain CRM pipelines (vendors, customers, leads)
Create automation workflows:
Lead assignment and follow-ups
Notifications and reminders
Email/SMS sequences
Maintain clean data and reporting dashboards
Ensure consistent usage across the team
4) Shopify & Tools Integration
Work with Shopify (product setup, collections, basic customization — no coding required)
Use low-code/no-code tools to connect systems (CRM, marketing tools, analytics)
Set up and manage plugins and integrations
Support basic automations using tools like Zapier, Make, or native integrations
5) Technical & Tool Management
Handle basic troubleshooting across tools and platforms
Set up accounts, permissions, and integrations
Fix simple workflow issues independently
Coordinate with developers only when needed (no development work required)
Document processes and fixes
6) Operations & Vendor Coordination
Support vendor onboarding and ensure readiness
Coordinate with logistics, partners, and internal teams
Track tasks, follow up, and ensure deadlines are met
Maintain operational dashboards and reports
Requirements
Must-Have
Strong experience in content creation + paid ads (Meta, TikTok, Google)
Proven ability to work with designers and video editors
Strong understanding of content formats per platform (Reels, TikToks, Carousels, etc.)
Ability to decide what content to produce based on audience, funnel stage, and data
Experience managing and optimizing ad campaigns end-to-end
Hands-on experience with Shopify (or similar platforms)
Experience using low-code/no-code tools, plugins, and integrations
Basic technical understanding (no coding or heavy IT required)
Strong execution mindset — able to get things done independently
Attention to detail and strong follow-through
Nice-to-Have
Experience in marketplaces or e-commerce environments
Experience with tools like Zapier, Make, HubSpot, Zoho, or similar
Familiarity with Shopify apps/plugins ecosystem
Basic understanding of how systems connect (APIs conceptually)
Experience working with vendors and third-party partners
What We’re Looking For
A doer, not a manager
A performance-driven thinker who understands content deeply
Someone who can connect ads + content + execution
Strong ownership mindset with ab