MAIN DUTIES AND RESPONSIBILITIES:
Marketing Supervision:
• Develop and implement marketing plans and campaigns in coordination with management.
• Supervise marketing operations, including advertising, digital marketing, and promotional activities.
• Monitor and analyze market trends, competitors’ activities, and customer feedback to identify opportunities for improvement.
• Coordinate with the sales team to align marketing efforts with sales targets and business goals.
• Prepare periodic marketing reports (campaign results, ROI analysis, social media growth, etc.).
Content Creation & Branding
• Create engaging and original content for social media, website, newsletters, and promotional materials.
• Manage the company’s digital presence across social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Write, edit, and proofread marketing materials to ensure brand consistency and professionalism.
• Develop visual and multimedia content in coordination with graphic designer
• Plan and execute photo and video shoots for campaigns, events, and product promotions.
Digital Marketing
• Manage online advertising campaigns (Google Ads, Meta Ads, etc.) to increase visibility and lead generation.
• Track and analyze digital performance metrics to optimize engagement and conversion.
• Coordinate email marketing campaigns and maintain subscriber databases.
Event & Promotion Management
• Assist in product launches, and exhibitions.
• Coordinate with management for promotional activities and branding materials.
• Ensure marketing materials and visuals are up to date in all stores and websites.
REGULATORY REQUIREMENTS (Education and Experience) and SKILLS:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Creative thinker and a Data lover.
- +2 years of experience in marketing roles, preferably within the tech retail or consumer electronics sector.
- Strong knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing, and social media advertising.
- Ability to lead and mentor a marketing team.
- Ability to develop strategic marketing plans that align with business objectives.
- Exceptional written and verbal communication skills.